Getting here

On reaching Blackpool follows signs for the promenade.
Once on the Promenade, head north away from the Pleasure Beach, Tower and Town Centre (the sea should be on your left if you are heading north).
Keep going along the promenade approx 1.5 miles from  Blackpool Tower and The Sheraton is on the right hand side, in between Uncle Toms Cabin and The Castle Casino.